MTV Base profiles the biggest and best A-List African musicians in Artist Of The Month.
|ARTIST OF THE MONTH: NOVEMBER – WIZKID|
Nigerian star Wizkid, who has taken over dancefloors and charts throughout Africa and who is starting to make making major moves internationally, is MTV Base’s Artist Of The Month for November 2014.
To tie in with the release of Wizkid’s brand new album Ayo ( which means “joy in Yoruba and is also short for his real name, Ayodeji Balogun), urban music authority MTV Base (DStv Channel 322) is backing Wizkid with a month of programming dedicated to his rise and rise.
Wizkid, who started out singing in church in Lagos, Nigeria as an 11 year old, burst onto the music in 2010 with the hit “Tease Me”, followed by his debut album Superstar in 2011, which cemented his place in African music’s Afrobeats galaxy.
Wizkid hascollaborated with American rapper Wale on a track called ‘Drop’ and features Tyga and Nigerian legend Femi Kuti on Ayo. He has recently been in the studio with Ty Dolla $ign, Big Sean, Chris Brown and Rihanna.
Back in 2012, Wizkid completely sold out his headlining performance at London’s famed Hammersmith Apollo, and then put in an unforgettable live set at BBC Radio 1Xtra Live; he even went on to perform at London’s Wireless Festival earlier this summer. The recognition he’s received over the past few years from both the industry and public alike has been nothing short of impressive / massive?. In 2011, he won a MOBO award for the Best African Act and took home a BET Award prize in 2012 for the Best International Act: Africa. The star also has three nominations for the MTV European Music Awards under his belt.
As well as being a recording and performing artist, Wizkid owns a record company called StarBoy. He recently landed an exciting new management deal with Disturbing London that will help to raise his profile and expose him to an even broader audience in the UK and Europe.
Commented Tim Horwood, Channel Director, MTV Base, “We’ve noticed the connection Wizkid has had with his fans since he exploded on the scene in 2010 with an ability for hit making, and seducing crowds with his epic live shows. It’s been amazing to see how well he’s done in Africa in a relatively short space of time, and it’s even more exciting to see him put the work in that’s resulted in international deals, shows and collaborations. We want to propel him even further by crowning him Artist Of The Month for November.“
Throughout the month of November Wizkid’s hits will be on high rotation on MTV Base, supported by short form inserts like ‘Spotlight’ and ‘Top 5 Tips To Be A Starboy’. There’s also longform programming showcasing his skills such as:
A Day in the Life : Wizkid (7pm CAT on Thursday 6th Nov) which features exclusive footage from his London show and a ‘proposal’ to Chidinma.
The Truth: Wizkid – 13th November at 7pm CAT
Videography – 20th Nov at 7pm CAT