Football fans across Nigeria have something thrilling to look forward to this year, as leading beer brand STAR, is set to launch the STAR Football Super fans campaign.
The trailblazing campaign brings together the intensely passionate fan base which football enjoys in Nigeria and gives fans the platform to be recognized, celebrated and rewarded for their passion for the first time in Nigeria.
Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries describes the campaign as a game-changer for football fans who now have the opportunity to benefit from their in-depth knowledge and love of the game:
“Football is the biggest sport in Nigeria and we have some of the most passionate fans in the world here. The love and dedication that Nigerian fans have for the beautiful game is something STAR has always identified with, and we are very proud to give Nigerian football fans the chance to share and increase their excitement with such a big platform and attractive prizes.”
The campaign, which is the first of its kind in Nigeria is an immersive football platform which will run for 14 weeks across selected bars and beer parlours in Nigeria as well as online, on radio and on television. The campaign will test the passion, knowledge and skills of football fans and provide them with a platform to be seen and celebrated.
STAR Football Superfans is the latest in a string of customer reward platforms by STAR as it continues to reaffirm its industry leadership position as the nation’s favourite beer.